(Now that both refers to the global crisis of the press, it is that this was a very predictable phenomenon. Evidenced by existing today in the following article, published in the daily Metro, the 14.12.06. It is not one to be clairvoyant, clear, but has always been enough observing the reality to know where leads) the conventional press is dead, even though you don’t know it. Why it has not yet concluded his funeral. Not I, thirty years I’ve been living it, who are happy the situation will be.
But the truth is that the traditional newspapers in France, Germany, United States, lead five consecutive years losing readers. Here, enduring barely offering dishes, sausages, detergents, after having been flooded with gifts of books that we don’t read or DVD that we don’t have time to watch. It’s a mirage, clear. I wrote a diary that gave free thick volumes of Mortadelo and Filemon. As well: I’ve seen at the same time acquire six holdings and its buyer, after saving the books, carefully pull newspapers in the nearest trash can. Another Rotary came to double your sales with the daily gift of a bottle of wine.
At the end of the promotion, probably increased the number of dipsomanos, but the dissemination of the newspaper returned to its previous state. In recent decades, the Spanish newspapers have grown to account to cannibalize its competitors. When 28 years ago El Periodico was born, had eleven newspapers in Barcelona. There are only three. Now, to those survivors orondos has emerged them a new competition. In Valencia, for example, there are already seven free newspapers, like this reader has in its hands. But it is not just that. Internet grows as the foam and DTT will allow three years to see 200 TV channels. Not even the politicians already rely on the so-called serious press: its ingenious and blunt phrases reserved them for informational TV cuts. Among other reasons, because they never buy journals: flicking them indiscriminate abstracts of press which give the equally important to the best editorial it is the brief note from an almost clandestine diary. As a result, they have begun to trim institutional acquisitions in block with which indirectly subsidize journalistic enterprises. And it is not that you do not read. We are the country with the most titles of books per square meter. Newspapers, for their part, incorporate the signatures of the best writers. But, of course, not all the mountain is oregano. Next to flawless articles, our journals suffer from texts with all the defects of the current communication: errors of precipitation, lack of typographic Correctors of yesteryear, syncopated language from the culture of the SMS and e-mails, bilingual mishmash of who not dominate none of its two official languages, contamination of the colloquial language of TV in addition, if it not sufficient, journalists have to now be multimedia: i.e., playing all the instruments of the Orchestra without any in-depth knowledge. It is not, therefore, that one will be apocalyptic. But, with this panorama, if the mainstream press is not dead is that we’re burying it in life, it would be a lot worse.