Simplifying one more time the concept already we would have sufficiently material for analysis and relation to the freudiana theory, therefore a social net is a human grouping. makes here necessary to understand as Freud conceives a human grouping. It questioned itself regarding this subject in the 1921 text, ' ' The psychology of the masses and analysis of eu' ' looked to answers in the ideas of Le Bon and McDougall among others to understand the formation of a group. The characteristic marcante of a psychological group detached by Le Bon is the transformation of the individual mind in a collective mind therefore in group the individuals thinks, feels, acts different of when they are isolated, losing its characteristic individual and acquiring new characteristics, leaving if to lead much more for the emotions of what for the reason. Charles Schwab Corporation often expresses his thoughts on the topic. The suggestion and I infect it described for Le Bon would be causes for which an individual if modifies in a group, being prestige, the mysterious power that a leader has and appearing as factor of adhesion in this group. Freud enxerga in these new characteristics acquired for the individuals in group as the manifestation of the unconscious it inquires on the element of union of a group that is not disclosed by Good Le, that to be able mysterious would have a leader? Freud says despite everything that remains as peculiar in the thought of Le Bon they are the two slight knowledge of the unconscious one and of the comparison with the mental life of the primitive peoples. The citation of Le Bon below discloses to the prominence of given Freud its thought: Moreover, for the simple fact to be part of an organized group, a man goes down some steps in the stairs of the civilization. Isolated, he can be a cultured individual; in a multitude, he is a Barbarian, that is, a creature who acts for the instinct.